| If it is indeed years of trust, it isn't gone... |
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| Written by Dana Richardson |
| Monday, 08 February 2010 22:20 |
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Yes it is true that long established icons of trusts must do all they can to ensure product reliability, but if a person has been with a company for a while, they've learned the product is essentially good, and personal experience has shown me, that will overcome many things. Consider what happened with my wife and her coffee maker. She wanted one like this that would do a cup at a time, so, when she got it, the coffee tasted better. Talk about perception being everything(!), because we all know that coffee is basically going to always taste like, coffee! The first maker went out after 3 months use, she called the company, they said send it back they'd send her another one! Imagine how that went, imagine how it worked out - and they did, and she did, and six months later, it went out, they said, we'll send you one, you send the other back, imagine that, look at all the various components there...but they did, and she did, and now, six months later, that one goes out, same process, we are now on number four- but my wife loves them- of course my question is, what about trust? What about the fact that her perception was so strong that it overcame any norms of what we'd associatively in reasonable advertising call "establishing trust." Toyota will come out of all of this sparkling - and why, because the overall perception of this company is based on a history of good stuff!
This is a comment on "Years of Trust and Goodwill- Gone in a Day"
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